Amazon Best-Selling Book - Over 16,125 Copies Sold!

Who Will Do What By When?
How To Improve Performance, Accountability And Trust With Integrity

"If these simple habits were the norm, the world would be a better place!
-David Allen, Author of Getting Things Done

What Is Who Will Do What By When?

It's not about "time management" - yet these strategies will help you get more done with less time & hassle.

It's not about "leadership qualities" - yet these strategies will help you vastly improve your ability to close gaps.

Who Will Do What By When is a shortcut to effectiveness.

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"This book is a gem that uses the simplicity and wisdom of a parable to teach you the true secret of success -- acting with integrity.  If more executives and staff followed the wisdom in this little book, corporate life as we know it would be changed forever."
-Cheryl Richardson, New York Times Best-Selling Author

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"The contents of Who Will Do What When are applicable to all businesses... We actually own 4 businesses - we have over 6 thousand employees... This is something that I think WE CAN ALL LEARN from."
-Natalie Dubin

"I attended a webinar where Birgit was the motivational speaker... I will go out and read her book now and perhaps will have her in to talk with my managers and leaders!"
-Kathy Mills

"A REAL EYE OPENER for me, clarifying why a lot of projects/tasks fail in our world..."
-Raymond Nelissen

"Before you spend another dime in the uncertain costs of success in your business, invest in the success of your business. At least spend a few dollars and PURCHASE THE EASY READ “Who Will Do What By When?” co-authored by Birgit, then call her. Don’t wait."
-Linda Waidelich

Introducing Who Will Do What By When - How To Improve Performance, Accountability And Trust With Integrity...

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What People Are Saying About "Who Will Do What By When" On...

Inside Of This FREE Book, Here Are A Few Of The Things That You'll Be Given For FREE...
  • Use the “Integrity Tools” to boost performance, trust and personal power
  • Hold others accountable without being overbearing
  • Evoke sustainable, outstanding performance in teams.
  • Do This One Thing and "winning takes care of itself" (p. 14)
  • Understand Why people mistake FICTION for FACT (p. 18)
  • How to break out of being a VICTIM of your circumstances (p. 23)
  • Our favorite restaurant in Washington, D.C. (p. 27)!
  • How your effectiveness is determined by the lenses behind your eyes(p. 22)
  • How what you don't know about yourself may be your biggest obstacle 
  • Where almost everything you want in life is sitting right now (p. 46)
  • A powerful, practical definition of "integrity"​ (p. 48)
  • A powerful, practical definition of "trust" (p. 51)
  • The simplest way to build personal power and self-esteem (p. 53)
  • How to massively upgrade your most important business asset (p. 54)
  • The word from your childhood that is vital to gap closing (p.56)
  • Boost your performance, trust (of others), and personal power easily (p. 62)
  • How and why having a coach makes you like the world's best athletes (p. 68)
  • What to do when you're feeling stressed (hint: rhymes with stressed)(p. 89)
  • The ONLY four answers you should take to your request (p. 95)
  • The hidden costs of being "out of integrity" (p. 104)
  • How to most effectively acknowledge a person for their work (p. 120)
  • The "magic" in saying "thank you" (gives you superpowers) (sort of) (p. 121)
  • No one fulfills all their promises...but you can do this instead (p. 125)
  • How to complain effectively (w/o being a complainer)(p. 130)
  • Who to complain to for rapid gap closing(p. 132)
  • Secrets to being powerful without being forceful(big difference) (p. 138)
  • A simple-as-ABC model for eliminating staff cat fights(p. 152)
  • Satisfaction comes when your _________ = your __________ (p. 163)
  • How to get the girl (or guy)! (yes, the subplot is a romance...)(p. all)

And That's JUST Some of the Highlights of This Easy Read (perfect size and length for a plane'll land a better leader than when you took off)!

"No Team Can Outperform the Limitations of Its Leader. If You Want Your Team to Get Better, You Have to Get Better." (Implement Just One Idea from This Book and You'll Be Better!)

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Check Out What This Book Is Already Doing For Others...

"Working with Tom and Birgit to apply the principles discussed in Who Will Do What By When? has transformed our team. We have become more excited, committed and productive in our personal and professional lives.”

William A. Smotherman , Director Resource Planning - Energy Supply, Tampa Electric Company

"This book will be show cased along side other best sellers One Minute Manger and Who Moved My Cheese as a fulfilling read with a high-impact story. I was totally captivated by this powerful book.”

Peggy McColl, Author of On Being a Dog with a Bone (

"I loved reading this book. It describes a great way to live — a hard way, but a great way. If you really follow this I can guarantee your life and performance will be better, but don’t buy it if you aren’t prepared to change.”

Sam Ginzburg, CEO, Shay Capital

"The Integrity Tools outlined are not only a guide to good business; they apply to every aspect of your life as well. Your system is easy to understand, share and use.” 

Delores Kesler, Former Chairman and CEO, AccuStaff (now MPS Group)

"We all know that there have been many books written about performance, communication and leading a positive life. This is one of the few that combines these important topics concisely and presents the lessons in an engaging and entertaining style. I’m excited to start improving how I interact and communicate with my teammates and my clients.”

Mark Segel, CFP, Vice President/Commercial Lender, The Bank of Tampa 

"Before working with Heads-Up Performance we weren’t capitalizing on all of the opportunities we knew were out there. They helped us implement systems that brought our performance results up sharply and our stress levels down significantly. They really made a dramatic difference.”

Scott Jaffe, Senior Vice President, Smith-Barney

"This book is fantastic. After reading more than half of it before trying to go to sleep, I couldn’t stop thinking about the basic team building principles Coach was teaching Jake so I got back up and finished the entire book. Great characters and easy and delightful reading.”

Keith Guevara , CEO, NBO Systems, Inc. 

"The book energized me. I’ve read tons of leadership books in my life and I’d rank this among the best. I can put that chart right in front of me and use it to guide me through any interpersonal challenges I have. And it’s not just a leadership book; as a leader you’d want your players to read it, it will put you all in the same mindset. I would have called it: ‘How to Be a Team Leader and Team Player.”

John Otterness, CEO, Otterness Construction Company 

"I found the book to be the best guide to being a good manager and a good person that I have come across. I am going to request that my group of managers read and share it with their supervisors!”

Paul Ziegler , VP, Central Pinellas Market Manager First National Bank

"The potential and power of the human brain is enormous. Tom and Birgit’s book successfully guides the reader - with an engaging storyline - toward tapping into that power by providing the “how-tos” of business integrity.”

Doug Bench, M.S., J.D., Science For Success Systems, 

"As the owner of a business devoted to helping other businesses develop superior sales cultures, I’ve had the occasion to read a lot of business books over the years. While most have something to recommend in them, few provide insights with such immediate applicability as Who Will Do What By When? It addresses real business and human interaction issues and does so in an entertaining format. I like to get a good return on my reading time investment; this book delivered beyond expectations.”

Mark Fitzgerald , Owner, Sales Training Institute, Inc.

"A must read book. In addition to the invaluable team productivity principles it teaches, the book provides an example of the power of coaching. The process has changed my life and my sense of responsibility.”

Tom Trexler, CEO, Corporate Finance Institute 

"Before we started working with Tom and Birgit we were experiencing considerable inefficiency and tension among our staff. Since the Who Will Do What By When workshops and coaching we’re at a much higher level of performance – and my stress level is way down. I recommend this program to anyone who wants to upgrade their organization’s performance.”

Julian Garcia, Director University Area Community Development Complex, Tampa 

"This book communicates in a clear and precise manner how every leader can sustain, motivate, and inspire. I found the book a ‘must read’ for those wishing to get to and stay at the top.”

Dr. Ben Lerner , N.Y. Times Best Selling Author of Body By God

"Terrific! The book brings a new definition to the power integrity carries in the workplace. Something as seemingly harmless as being continuously late for meetings carries a big price in terms of how you are perceived in the office or at home and results in integrity depletion. I recommend this book as a key tool in your personal integrity management toolbox!”

Bill Hearl, Ph.D., Chief Scientific Officer, Capital Genomix, Inc.

"In an era where corporations have become synonymous with a lack of integrity, this book provides a welcome solution. It is a proven approach to building accountability, trust, and personal power.” 

Dennis L. Rasmussen, Retired MLB Pitcher, Wealth Advisory Specialist, Legg Mason

"Birgit and Tom’s book is a must read for anyone who needs to get a team to perform. It outlines a simple, practical strategy for clear communication and follow-through.”

Leigh Ann Haller, President Haller Industries, Inc. 

Here's What To Do Next

Like we mentioned before, this book is free. All we ask is that you help us cover the printing and postage costs of $6.95 anywhere in the world!

Oh, and in case you're wondering...

There Is No Catch!

Over the 15 years our coaching company has been improving performance for companies as big as Pepperidge Farm and Verizon and as small as one-man-band insurance businesses, we've learned that if we can help make good things happen for you and your company, good things will happen for us and our company. That's it.

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We 100% guarantee that you'll love this book, or we'll return your $6.95 shipping and let you keep the book anyway.

That's right. You don't even have to send anything back. Just email us or call the number on your receipt and we'll give you back your money with no question asked.

Sound fair?

This Is Truly A Limited Offer, So Claim Your FREE Copy Now Before They're All Gone...

Thanks for taking the time to read this letter and we look forward to hearing from you soon!

-Tom Hanson, Ph.D., and Birgit Zacher Hanson, M.S., Master Certified Coach

P.S. In case you're one of those people (like us) who just skip to the end of the letter, here's the deal:

We'll send you crisp, new copy of our Amazon Best Selling Book (it once reached #81 of all books on Amazon) for FREE, if you'll pay for the shipping and handling.

If you don't love Who Will Do What By When? we'll even refund your shipping costs (and you don't have to ship the book back (it makes a great gift, dozens of companies have gifted it to their whole staff).

So, click the button below to get your FREE copy now. Your only regret will be that you didn't read this book earlier in your career.
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